PulsePoint runs paid search, paid social, local SEO and content for clinics — and wires all of it to your CRM, so the monthly report shows booked appointments and completed visits by channel instead of impressions and a click-through rate nobody can bank.
Illustrative view of the monthly channel report.
Clinics rarely have a traffic problem. They have a measurement problem — six vendors reporting six different “leads” and no one able to say which of them became a patient who showed up.
Condition-level and service-level campaigns — STD and HIV testing, PrEP, urgent care, primary care — built around what people actually type at 11pm, with negative keyword discipline so you stop paying for job seekers and homework.
Meta and TikTok creative written separately for English and Spanish audiences rather than run through a translator, targeted by geography and interest — never by inferred health condition, which is both a policy violation and a trust problem.
Google Business Profile management for every location, service-area and location pages, citation cleanup, and a review flow that asks at the right moment — because most clinic searches are local and end in a phone call.
Bilingual service pages, condition explainers and FAQ content that answer the questions patients are too embarrassed to ask a person — written to be clinically defensible and to rank.
Fast, bilingual landing pages with consent captured before submission, forms that post into your CRM, and a strict rule we do not break: no advertising or analytics pixel ever sees protected health information.
Server-side conversion tracking, call tracking and CRM stage data joined into one report: spend, form submissions, scheduled appointments and completed visits, per channel and per campaign.
Most agencies solve attribution by dropping a tracking pixel on everything, including the pages where patients tell you what is wrong with them. That is how clinics end up in OCR enforcement actions. PulsePoint moves conversion data server-side and keeps identity and condition data in your CRM, where it belongs.
We inventory what is running, find the pixels that should not be where they are, and stand up clean, consent-aware tracking wired to your CRM before a dollar moves.
Bilingual landing pages and service pages, forms that post into the CRM, call tracking, and a Google Business Profile that is actually complete for every location.
Paid search and paid social launch against a defined budget per service line, with creative in both languages and a weekly optimization cadence.
Monthly reporting shows spend, appointments scheduled and visits completed by channel — and we cut what is not producing instead of defending it.
Potentially a serious one. A tracking pixel on a page where a patient identifies themselves or their condition can transmit protected health information to an ad platform you have no BAA with. The first thing we do in an audit is find those and remove them, then replace the measurement with a server-side setup that does not carry PHI.
Ad platforms get an anonymous conversion signal — enough to optimize bidding — while the identifiable record stays in your CRM. Optimization decisions are made against CRM outcomes: which campaign produced scheduled appointments and completed visits, at what cost.
Because it ends in visits. Impressions, clicks and cost per lead are inputs, and we show them, but the row that decides next month's budget is completed visits by channel. A channel with cheap leads and no visits gets cut.
We write it. Translated ads underperform because the objection is different, the phrasing people search is different, and the trust signals are different. In Miami and across South Florida, running English creative through a translator is a measurable waste of budget.
We would rather set that after the first month of clean measurement than guess in a sales call. Budget follows a known cost per completed visit per service line — anyone quoting you a number before instrumenting your funnel is naming a retainer, not a plan.
Month-to-month, with a 30-day launch covering the audit, the tracking rebuild, the landing pages and campaign setup. Ad spend is paid directly by you to the platforms, not marked up through us.
Bring your current reports and platform access. We will show you where the tracking breaks, where PHI may be leaking, and what your real cost per completed visit looks like.