Healthcare Marketing Blog

Expert insights on HIPAA-compliant marketing, 340B optimization, patient acquisition, and clinic growth.

340B Program

Reinvestment and Stewardship: Documenting Your 340B Impact

Stewardship documentation turns the 340B mission story into a governance discipline. This piece covers governance, cost accounting, narrative habits, state reporting, and pitfalls.

340B Program

In-House vs. Outsourced Dispensing: A Decision Framework

A structured framework for covered entities weighing in-house, contract, hybrid, and specialty dispensing models against mission, patient access, staffing, and compliance considerations.

340B Program

Contract Pharmacy Strategy: Evaluating Partners and Terms

How covered entities can evaluate contract pharmacy partners, structure durable contract terms, and build an oversight cadence that supports program integrity under evolving 340B guidance.

340B Program

Patient Definition and Eligibility: Scoping Program Boundaries

The 340B patient definition is the conceptual center of program boundaries. This article walks through its elements, operational implementation, edge cases, and periodic review habits.

340B Program

Data, Analytics, and KPIs for 340B Program Stewardship

A layered KPI framework for 340B stewardship — compliance, operational, stewardship, and risk indicators — with cadence, governance, and data-hygiene habits that support audit readiness.

340B Program

Partnerships with Specialty Pharmacy and Health Plans

Specialty pharmacy and health plan partnerships are often operationally necessary. This piece walks through structure, patient assignment, data flow, contracting areas, and governance.

340B Program

Expanding the 340B Child Site Footprint: A Practical Framework

A framework for covered entities evaluating child site additions: eligibility anchors, OPAIS registration cadence, pre-registration readiness, and post-registration operational discipline.

340B Program

Building a 340B Business Development Roadmap for Covered Entities

A compliance-first framework for covered entities building a multi-year 340B roadmap. Covers governance, stabilize-optimize-expand phases, stakeholder mapping, and paired success criteria.

340B Program

Compliance-Driven Growth: HRSA Audit Readiness as a BD Lever

Continuous HRSA audit readiness is a business development enabler, not a brake. This piece walks through self-audits, mock audits, CAPs, documentation habits, and a readiness cadence.

340B Program

Manufacturer Restrictions and the Modern 340B BD Plan

Manufacturer restrictions, rebate-model proposals, and state laws have made the 340B landscape volatile. This piece offers a framework for tracking, decisions, scenarios, and documentation.

340B Program

Injectable PrEP and 340B: The Recurring Revenue Model Your STD Clinic Should Build Now

Apretude and Yeztugo each generate ~$200 in 340B savings per fill. The difference is how often the patient comes back. Here's the dosing calendar, the head-to-head comparison, and how to build a recurring injection revenue model for your clinic.

Clinic Growth

Building a Growth Engine for FQHCs

Sustainable FQHC growth combines 340B optimization, community partnerships, digital marketing, and patient retention into a unified strategy. Learn how to build a growth engine that delivers consistent expansion.

HIPAA Compliance

Marketing Automation Without Compliance Risk

Automated patient communication workflows deliver results without sacrificing HIPAA compliance. Learn how to build appointment reminders, reactivation campaigns, and review requests safely and effectively.

Digital Strategy

Google Business Profile Optimization for Multi-Location Clinics

Multi-location clinics can dominate local search by optimizing individual Google Business Profiles. Learn strategy for managing reviews, posts, Q&A, photos, and tracking location-specific performance.

Local Marketing

Community Outreach That Actually Drives Appointments

Effective community outreach converts interest into appointments. This tactical playbook covers health fairs, church partnerships, school events, and measurable tracking methods that deliver results in Miami and beyond.

340B Program

Maximizing 340B Revenue: A Clinic Operator's Guide

The 340B drug pricing program offers substantial savings and revenue opportunities for qualified clinics. This comprehensive guide covers optimization strategies that can increase profitability by 15-30%.

Patient Acquisition

5 HIPAA-Compliant Digital Strategies for Patient Growth

Healthcare clinics can effectively acquire patients through digital channels while maintaining full HIPAA compliance. Learn five proven strategies that drive growth without sacrificing patient privacy.

Digital Strategy

From Zero to 400 Google Reviews: How SunCoast Built an Online Reputation That Drives Patient Growth

Google Reviews are the most underutilized patient acquisition channel. SunCoast built a systematic reputation management program that grew from zero to 400 reviews and drove 25-30% patient growth.

HIPAA Compliance

Building a HIPAA-Compliant Patient Texting Program That Increased Show Rates by 34%

No-show rates kill clinic profitability and patient outcomes. SunCoast built a HIPAA-compliant texting program that reduced no-shows by 34% and delivered immediate ROI.

Digital Strategy

Digital Marketing on a Budget: How SunCoast Spent $3,000/Month and Outperformed Clinics Spending $15,000

Digital marketing dominates healthcare acquisition, but most clinics waste budgets on untracked, unfocused campaigns. SunCoast's $3,000/month strategy outperformed competitors spending $15,000+. Here's the playbook.

Local Marketing

How SunCoast Built a Referral Network with Miami-Dade Schools That Generated 800+ New Patient Families

School-based partnerships gave SunCoast access to working families who were nearly impossible to reach through traditional patient acquisition. Here's how they scaled from one school to six and acquired 800+ new patient families.

Local Marketing

Leveraging Community Health Workers to Drive Referrals: The SunCoast Model

SunCoast Community Health deployed community health workers as their most effective patient acquisition channel, generating 340 referrals per month at a fraction of digital marketing costs.

Patient Acquisition

How to Talk to Your Patients About PrEP: A Provider's Communication Guide

PrEP is one of the most powerful HIV prevention tools available, but most clinicians rarely discuss it with patients. Here's how to build a conversation framework that works.

Clinic Growth

What Is the ESP Program and Why Every FQHC Should Be Using It

The Enhanced Service Program (ESP) is one of the most underutilized growth tools available to FQHCs. Here's what it is, how it works, and how SunCoast used it to unlock new revenue and patient growth.

Patient Acquisition

Patient Retention at STD Clinics: How SunCoast Achieved 72% Return Visit Rates

STD clinics struggle with retention because patients often see them as transactional. SunCoast Community Health changed that narrative and built a 72% return visit rate. Here's how.

Clinic Growth

Food Bank Partnerships: How SunCoast Connected Nutrition and Healthcare to Grow 200+ Patients Monthly

By partnering with Miami food banks, SunCoast Community Health created a pipeline that connected food-insecure families to primary care — adding over 200 new patients every month.

Patient Acquisition

How SunCoast Community Health Partnered with Miami Organizations to 3X Patient Acquisition

SunCoast Community Health transformed its patient pipeline by building strategic partnerships with local Miami organizations. Here's the playbook they used to triple new patient volume in under 12 months.

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