Healthcare marketing insights

Clinic growth, documented

Field notes from the people running FQHCs, STD and PrEP clinics, urgent care, and 340B covered entities across Miami, Florida, and the Southeast. Patient acquisition, compliance, and program revenue, in plain language, in English and Spanish.

Featured340B Program
Injectable PrEP and 340B: turning long-acting therapy into recurring program revenue
Patient acquisitionHIPAA complianceEN / ES
Written for clinic operators, not marketers
All articles

Every playbook we have published

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Patient acquisition
340B program
Local marketing
Digital strategy
HIPAA compliance
Clinic growth
Optimizing 340B Revenue for Clinics: 2026 Operator Guide

Optimizing 340B Revenue for Clinics: 2026 Operator Guide

Learn how optimizing 340B revenue for clinics works in 2026, from audit-ready files to contract pharmacy reconciliation. Get the operator playbook.

Carlos Rangel
340B MOU Agreement Number: What It Actually Is

340B MOU Agreement Number: What It Actually Is

340B MOU agreement number: HRSA issues no agreement number on a 340B MOU. Learn what auditors, TPAs and pharmacies actually mean and where to find it. Get.

Carlos Rangel
Abra Marketing Alternative for Medical Groups: 2026 Guide

Abra Marketing Alternative for Medical Groups: 2026 Guide

Looking for an Abra marketing alternative for medical groups? Compare CRM, 340B, and PrEP acquisition options built for HIPAA-compliant clinic growth.

Carlos Rangel
340B Recertification Documentation for STD Clinics

340B Recertification Documentation for STD Clinics

Master 340B recertification documentation for STD clinics. Get the checklist, timeline, and in-kind support proof HRSA auditors expect. Start preparing.

Carlos Rangel
Connect Marketing Spend to Patient Appointment Volume

Connect Marketing Spend to Patient Appointment Volume

Learn how to connect marketing spend to patient appointment volume with HIPAA-compliant analytics and attribution. Get the step-by-step framework.

Carlos Rangel
HIPAA Compliant Marketing for FQHCs: 2026 Guide

HIPAA Compliant Marketing for FQHCs: 2026 Guide

Learn how FQHCs run HIPAA compliant marketing in 2026: BAAs, PHI-safe tracking, secure email, and vendor vetting. Book a free clinic strategy call.

Carlos Rangel
Thrive 340B Alternatives for FQHC Clinics: 2026 TPA Guide

Thrive 340B Alternatives for FQHC Clinics: 2026 TPA Guide

Compare Thrive 340B alternatives for FQHC clinics in 2026. See TPA models, contract pharmacy reconciliation and audit readiness. Find your best fit.

Carlos Rangel
7 Best Patient Acquisition Strategies for Small Clinics

7 Best Patient Acquisition Strategies for Small Clinics

Discover 7 patient acquisition strategies for small clinics that drive HIPAA-compliant growth, improve ROI, and build lasting referral networks.

Carlos Rangel
Healthcare Marketing Demo: What to Ask Before You Book
Digital Strategy

Healthcare Marketing Demo: What to Ask Before You Book

Walk into a healthcare marketing demo prepared: the exact questions to ask about HIPAA compliance, CRM workflows, and patient acquisition before you book.

Carlos Rangel
How to Calculate Marketing ROI for Clinics
Clinic Growth

How to Calculate Marketing ROI for Clinics

Learn how to calculate marketing ROI for clinics with a step-by-step formula, HIPAA-compliant tracking, and real benchmarks. Start measuring what matters.

Carlos Rangel
HIPAA Email Marketing: How to Stay Compliant in 2026
HIPAA Compliance

HIPAA Email Marketing: How to Stay Compliant in 2026

How to keep HIPAA email marketing compliant with BAAs, encryption, and patient consent — the 2026 best practices that protect your clinic and your patients.

Carlos Rangel
Is 340B Revenue Optimization Worth It? A 2026 Guide
340B Program

Is 340B Revenue Optimization Worth It? A 2026 Guide

Is 340B revenue optimization worth it? We break down real costs, compliance risk, and ROI for covered entities. Learn where the money actually comes from.

Carlos Rangel
Digital Growth Strategy for Infectious Disease Centers
Digital Strategy

Digital Growth Strategy for Infectious Disease Centers

Build a HIPAA-compliant digital growth engine for your infectious disease center: patient acquisition, CRM workflows, and referral pathways that hold up under scrutiny.

The Marketing Lab
Best Healthcare CRM for Small Medical Groups
Digital Strategy

Best Healthcare CRM for Small Medical Groups

Find the best healthcare CRM for a small medical group: compare HIPAA-compliant options on pricing, workflows, and integrations built for clinic growth.

The Marketing Lab
Reinvestment and Stewardship: Documenting Your 340B Impact
340B Program

Reinvestment and Stewardship: Documenting Your 340B Impact

Turn 340B stewardship documentation into a governance discipline: cost accounting, narrative habits, state reporting, and the pitfalls to avoid.

The Marketing Lab
In-House vs. Outsourced Dispensing: A Decision Framework
340B Program

In-House vs. Outsourced Dispensing: A Decision Framework

A decision framework for covered entities weighing in-house, contract, hybrid, and specialty dispensing against mission, access, staffing, and compliance.

The Marketing Lab
Contract Pharmacy Strategy: Evaluating Partners and Terms
340B Program

Contract Pharmacy Strategy: Evaluating Partners and Terms

How covered entities evaluate contract pharmacy partners, structure durable terms, and run an oversight cadence that protects 340B program integrity.

The Marketing Lab
340B Patient Definition: Scoping Your Program Boundaries
340B Program

340B Patient Definition: Scoping Your Program Boundaries

The 340B patient definition sets your program boundaries. A walkthrough of its elements, operational implementation, edge cases, and review habits.

The Marketing Lab
Data, Analytics, and KPIs for 340B Program Stewardship
340B Program

Data, Analytics, and KPIs for 340B Program Stewardship

A layered KPI framework for 340B stewardship — compliance, operational, and risk indicators — with the cadence and data hygiene that keep you audit-ready.

The Marketing Lab
Partnerships with Specialty Pharmacy and Health Plans
340B Program

Partnerships with Specialty Pharmacy and Health Plans

How to structure specialty pharmacy and health plan partnerships for 340B: patient assignment, data flow, key contract terms, and governance.

The Marketing Lab
Expanding Your 340B Child Site Footprint: A Framework
340B Program

Expanding Your 340B Child Site Footprint: A Framework

A practical framework for adding 340B child sites: eligibility anchors, OPAIS registration cadence, pre-registration readiness, and post-launch discipline.

The Marketing Lab
A 340B Business Development Roadmap for Covered Entities
340B Program

A 340B Business Development Roadmap for Covered Entities

A compliance-first, multi-year 340B roadmap for covered entities: governance, stabilize-optimize-expand phases, stakeholder mapping, and success criteria.

The Marketing Lab
Compliance-Driven Growth: HRSA Audit Readiness as a BD Lever
340B Program

Compliance-Driven Growth: HRSA Audit Readiness as a BD Lever

Continuous HRSA audit readiness is a growth enabler, not a brake. Self-audits, mock audits, CAPs, documentation habits, and a readiness cadence.

The Marketing Lab
Manufacturer Restrictions and the Modern 340B BD Plan
340B Program

Manufacturer Restrictions and the Modern 340B BD Plan

Manufacturer restrictions, rebate proposals, and state laws make 340B volatile. A framework for tracking changes, deciding, planning scenarios, and documenting.

The Marketing Lab
Injectable PrEP and 340B: A Recurring Revenue Model
340B Program

Injectable PrEP and 340B: A Recurring Revenue Model

Injectable PrEP (Apretude, Yeztugo) turns 340B into recurring revenue for STD clinics: the economics, the workflow, and how to build the program now.

Carlos Rangel
Building a Growth Engine for FQHCs
Clinic Growth

Building a Growth Engine for FQHCs

Sustainable FQHC growth unites 340B optimization, community partnerships, digital marketing, and retention into one strategy. Here is how to build the engine.

The Marketing Lab
Marketing Automation Without Compliance Risk
HIPAA Compliance

Marketing Automation Without Compliance Risk

Automated patient communication that stays HIPAA-compliant: how to build appointment reminders, reactivation campaigns, and review requests safely.

The Marketing Lab
Google Business Profiles for Multi-Location Clinics
Digital Strategy

Google Business Profiles for Multi-Location Clinics

How multi-location clinics win local search with per-location Google Business Profiles: reviews, posts, Q&A, photos, and location-level tracking.

The Marketing Lab
Community Outreach That Actually Drives Appointments
Local Marketing

Community Outreach That Actually Drives Appointments

A tactical outreach playbook that converts interest into booked visits: health fairs, church partnerships, school events, and tracking that proves ROI.

The Marketing Lab
Maximizing 340B Revenue: A Clinic Operator's Guide
340B Program

Maximizing 340B Revenue: A Clinic Operator's Guide

How qualified clinics capture more 340B savings: a practical guide to optimization strategies that can lift program profitability by 15-30%.

The Marketing Lab
5 HIPAA-Compliant Digital Strategies for Patient Growth
Patient Acquisition

5 HIPAA-Compliant Digital Strategies for Patient Growth

Five proven, HIPAA-compliant digital strategies clinics use to acquire patients online without putting protected health information at risk.

The Marketing Lab
Zero to 400 Google Reviews: SunCoast's Reputation Playbook
Digital Strategy

Zero to 400 Google Reviews: SunCoast's Reputation Playbook

Google reviews are an underused acquisition channel. How SunCoast built a systematic reputation program, went from 0 to 400 reviews, and grew patients 25-30%.

The Marketing Lab
HIPAA-Compliant Patient Texting That Cut No-Shows by 34%
HIPAA Compliance

HIPAA-Compliant Patient Texting That Cut No-Shows by 34%

No-shows drain clinic revenue and outcomes. How SunCoast built a HIPAA-compliant texting program that cut no-shows 34% and paid for itself immediately.

The Marketing Lab
Digital Marketing on a Budget: SunCoast's $3K/Month Playbook
Digital Strategy

Digital Marketing on a Budget: SunCoast's $3K/Month Playbook

Most clinics waste ad budgets on untracked campaigns. How SunCoast's $3,000/month digital strategy outperformed competitors spending $15,000+.

The Marketing Lab
School Referral Network: 800+ New Patient Families in Miami
Local Marketing

School Referral Network: 800+ New Patient Families in Miami

How SunCoast used Miami-Dade school partnerships to reach working families, scaled from one school to six, and acquired 800+ new patient families.

The Marketing Lab
Community Health Workers as a Referral Engine (SunCoast)
Local Marketing

Community Health Workers as a Referral Engine (SunCoast)

How SunCoast made community health workers its most effective acquisition channel — 340 referrals a month at a fraction of digital marketing cost.

The Marketing Lab
How to Talk to Patients About PrEP: A Provider's Guide
Patient Acquisition

How to Talk to Patients About PrEP: A Provider's Guide

PrEP is a powerful HIV prevention tool that most clinicians rarely bring up. A conversation framework providers can use with every eligible patient.

The Marketing Lab
What Is the ESP Program and Why Every FQHC Should Use It
Clinic Growth

What Is the ESP Program and Why Every FQHC Should Use It

The Enhanced Service Program is an underused FQHC growth tool. What it is, how it works, and how SunCoast used it to unlock revenue and patient growth.

The Marketing Lab
STD Clinic Patient Retention: SunCoast's 72% Return Rate
Patient Acquisition

STD Clinic Patient Retention: SunCoast's 72% Return Rate

Patients often treat STD clinics as transactional. How SunCoast changed that relationship and built a 72% return-visit rate.

The Marketing Lab
Food Bank Partnerships: 200+ New Patients a Month
Clinic Growth

Food Bank Partnerships: 200+ New Patients a Month

How SunCoast partnered with Miami food banks to connect food-insecure families to primary care — adding 200+ new patients every month.

The Marketing Lab
How SunCoast Tripled Patient Acquisition with Miami Partners
Patient Acquisition

How SunCoast Tripled Patient Acquisition with Miami Partners

How SunCoast Community Health rebuilt its patient pipeline through strategic Miami partnerships and tripled new-patient volume in under 12 months.

The Marketing Lab

Want this for your clinic?

Bring us your patient volume goals, your 340B questions, or the campaign that is not converting. Thirty minutes, no pitch deck, month-to-month after that.