Zip-code-level campaigns, neighborhood landing pages, community directory placements, geo-fenced social, and real partnerships with the churches, schools and corner businesses your patients already trust — in English and Spanish.
A patient deciding where to get tested, treated or seen is not comparing brands. They are comparing what is close, what is open, and who feels like it was built for them. GroundSwell competes on exactly those terms.
Budget follows the zips that actually feed your schedule instead of spraying a whole metro. Each zip gets its own creative, its own offer, and its own performance line.
A page per service area with the nearest location, hours, walk-in policy, transit directions, and Spanish-language copy written for that neighborhood — not a generic city page.
Local health guides, resource lists, 211-style referral directories, and church and school bulletins — the places people look before they open a search engine.
Ads that run inside a drawn boundary around your clinic, a partner site, or an event — so spend lands on people who can realistically walk or ride in.
Churches, schools, barbershops, bodegas, food banks and small employers. We build the outreach calendar, the materials, and the follow-up so a handshake turns into appointments.
You see which zips, partners and placements produced booked visits — so next quarter's outreach calendar is built on evidence, not on who returned your call.
Most local marketing is a city-wide campaign with a zip code filter bolted on. GroundSwell starts from your actual patient geography — where people already come from, where they do not, and which blocks a competitor is quietly taking.
Four steps, roughly thirty days, and no requirement that your team become marketers.
Patient origin by zip, drive and transit time, competitor footprint, and language mix. The output is a ranked list of neighborhoods worth fighting for.
A landing page per priority zip, bilingual ad creative, directory submissions, and printed materials your outreach staff can actually hand to someone.
We approach churches, schools, food banks and small employers with a specific ask and a calendar — then staff the follow-up so a good event does not die on a clipboard.
Monthly review of booked visits by zip, page and partner. Winning blocks get more budget; quiet ones get a different message or get dropped.
Three write-ups from the field on turning community presence into a patient pipeline.
SunCoast partnered with Miami food banks to build a pipeline that connected food-insecure families to primary care.
Blood drives draw neighbors who would never schedule a primary-care visit. The intake table doubled as a healthcare front door.
Most trials struggle with diverse enrollment because recruitment lives behind screens. SunCoast built a trial pipeline through community health workers.
Broad campaigns optimize for the cheapest click in the metro, which usually means people who will never travel to you. GroundSwell narrows the geography deliberately and pairs each zip with a page and an offer that matches it. The cost per click goes up. The cost per kept appointment goes down.
No. We make the introductions, build the materials, and set the calendar. Your team shows up and does what it is good at — talking to patients. We handle the follow-up so names collected at a table actually become scheduled visits.
Written, not run through a translator. Landing pages, ad copy, printed handouts and follow-up messages are produced in both languages, and the Spanish version is written for the neighborhood it is going into rather than transliterated from English.
Each partner, event and placement gets its own tracked path — a dedicated page, code or number — so booked visits attach to a source. Partnerships that do not produce get retired without hard feelings.
Each site gets its own catchment map and its own set of neighborhood pages, so locations compete with the clinic down the street rather than with each other.
Thirty minutes on a call and we will map your current catchment, name the neighborhoods you should own, and show you what it would take to get there.